Steer Blog

Expanding into South Wales and West Midlands

Written by Sotos Georgalli | 01 March 2024

We’re excited to announce the expansion of our operational footprint with the acquisition of six Innovative Repair Group sites. Established in 1999, IRG has built a reputation as a leading independent network of automotive repair centres.

The acquired sites are in Wales (Whitland, Swansea, and Pontypridd) and England (Bristol, Birmingham, and Wolverhampton), representing a further step forward in our strategic UK growth plans. This acquisition opens new geographical catchment areas in South Wales, where we previously had no network capacity and the addition of smaller sites in Wolverhampton and Birmingham introduces a hub model to our operations.

"This expansion is a testament to our commitment to meeting the needs of our clients and providing unparalleled access to high-quality vehicle repair services across the UK. We are thrilled to welcome the talented teams from these IRG sites into the Steer family and look forward to the opportunities this acquisition presents for enhancing our service offerings and operational efficiencies." said Richard Steer, Chief Executive.